Nespresso Coffee
Nespresso is the trademark of the Nestlé nespresso coffee coffee SA, part of the Nestlé Group and headquartered in Switzerland. Its products are based on a proprietary system of individual capsules containing ground coffee, and specific machines that are capable of producing nespresso coffee from the contents of the capsule. Although the machines are available in stores and are manufactured by different companies, nespresso coffee capsules are under a patent system closed, so that, in principle, can only be made by Nestle. [1] That means that prices capsules are fixed, so that coffee can be considerably more expensive than other coffee, but always offers gourmet coffee Nespresso and 100% natural. In Europe, the capsules "espresso" cost 0. 33 euros, the "lung", 0. 36 euros, the "pure espresso origins", 0. 38 euros and special editions, 0. 39 euros. Capsules are available only in specialty stores of the brand, via telephone or Internet, which also has a special club that offers additional services. Espresso capsules containing 5 grams of coffee, while the Lungo have 6 grams. Each capsule produces a cup of coffee. Nespresso offers 16 varieties of capsules, called Grands Crus. Although Nesspresso is a "closed", the food multinational Sara Lee is on the market since 2010 under its brand compatible capsules Marcilla, which has led both companies to court in markets like France. In 2011 Marcilla capsules were launched in the Spanish market, with large-scale distribution in supermarkets. [2]. Nespresso capsules are made from aluminum, plastic film with a small limiting contact between the aluminum and coffee. They are sealed to prevent loss of more than 900 flavors of nespresso coffee and it has to be losing ground after the contact with air and light. Each capsule has different mixtures depending on model. The base of the capsule and sides are made with an aluminum coating, while the top has a thin aluminum foil. When the capsule is inserted into the machine, the top is bored. Once activated, the nespresso coffee begins to heat water that is sent to the capsule at a pressure of 19 bars, and nespresso coffee goes into the cup. The capsules are usually dose. In addition to these models, the company launches special editions of other flavors for a limited time: the Limited Edition Club Special spring and autumn. There are several brands of capsules compatible with Nespresso pod technology that can be reused with different coffee sold by the mark; also can locate pages with tutorials that explain how to reuse the original capsules with different coffee brand, it is noteworthy grand crus that Nespresso coffee can cost 20 times more expensive than a standard coffee selection [3]. The type of process which we will discuss below is fairly loyal, even frankly unfair. It is at the limit of legality. Fortunately, consumers are discerning. Use the word "sustainable" in an advertising campaign for an aluminum cap may have an intent to cause consumer confusion. By the way, this could also be of interest DGCCRF Directorate-General for Competition, Consumption and Repression of Fraud. Nestlé / Nespresso show here that they have completely switched to the defensive and become the "follower" somewhat "imbalance" in the market for coffee capsules – you'll see why. We had already noticed several indices, for example, an advertisement, a taxi driver told George Clooney "George, we recycle!" By making him take the taxi's plastic bag full of used aluminum capsules . . . By a strange coincidence , this sequence appeared shortly after the launch of our biodegradable capsules . . . Never before has advertising Nespresso Use this angle. Awkward, but it is their choice. TODAY.